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This article argues that overusing the “X isn’t just about Y; it’s about Z” structure is the most common giveaway of AI-generated text, not em dashes. It shows examples of this negation pattern and notes two runner-up structures—“from…to…” and “whether…or…”—that also signal machine writing.
- The "X isn't just about A—it's about B" negation-contrast pattern is the most common AI writing tell, more than em dashes.
- "From...to..." parallel phrasing and "Whether...or..." constructions are secondary AI tells that show up in sales copy and captions.
- Sometimes unedited AI output leaks through directly, like leftover prompts asking "Would you like a concluding paragraph or bulleted summary?"